Enables you to determine the effectiveness of your marketing channels and helps you act accordingly.
- Input: marketing data on volume, cost and frequency
Output: report on effectiveness of each marketing channel
Helps you make changes to your design or processes in a scientific manner and to use data to make decisions instead of hunches.
Input: explicit/ implicit feedback on the tested matter
Output: identification of the best version
Tells you the opinion of your customers, whether collected from comments, reviews, tweets or statuses.
Input: text written by customer
Output: customer opinion about product mention in the text