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MARKETING


Lead Optimization

Enables you to determine the effectiveness of your marketing channels and helps you act accordingly.

  • Input: marketing data on volume, cost and frequency
  • Output: report on effectiveness of each marketing channel


A/B Testing

Helps you make changes to your design or processes in a scientific manner and to use data to make decisions instead of hunches.

  • Input: explicit/ implicit feedback on the tested matter

  • Output: identification of the best version


Opinion Analysis

Tells you the opinion of your customers, whether collected from comments, reviews, tweets or statuses.

  • Input: text written by customer

  • Output: customer opinion about product mention in the text