Next best offer

Data Science in a Bank: The Next Best Offer

Data Science in a Bank: The Next Best Offer

In this month's blog post, we are going to share a case study based on a project we did for one of our clients – a Slovak bank.

By now, most financial institutions have been familiar with data analysis for some time. One use case for examples is credit scoring. Money lenders, such as banks and credit card companies, have been using it for a couple of decades now to evaluate the risk of lending money to consumers and to mitigate losses. However, the recent arrival of new technologies and the rise of machine learning and Data Science brought along many new opportunities.