Working as Data Scientists, we have to solve various problems on a daily basis. Some of them are tasks we've completed many times before and some of them are completely new to us and we have to understand the business logic behind them before starting building models. The latter was the case when our client, a bank, approached us a couple of months ago with a problem they were tackling – whether to provide or deny loans to gamblers.
A 5% increase in customer retention produces more than a 25% increase in profit. It is cheaper to keep existing customers than gain new ones. Over the years, we have collected a lot of experience with churn prediction, from industries like telecommunication providers, banking or computer security. Today we want to share some of our experience with you.